Privacy Policy

Effective Date: October 25, 2026

Naples Beauty Co ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, request services, schedule appointments, or communicate with us, including through text messages.

1. Information We Collect

We may collect the following types of information:

Personal Information

• First and last name.
• Email address.
• Telephone number.
• Information you voluntarily provide through our website contact forms.
• Information you provide when requesting appointments or services.

Communications Information

If you communicate with us by telephone, email, or text message, we may retain relevant communications and contact information to respond to your inquiries and provide requested services.

Website Information

We may collect certain technical information when you visit our website, such as your browser type, device information, IP address, and website usage data, depending on the technologies used on our website.

Health and Treatment Information

If you become a patient of Naples Beauty Co, we may collect health-related information necessary to evaluate your eligibility for services, provide treatment, and maintain appropriate records. Such information may be subject to additional privacy protections and applicable healthcare privacy laws.

Please do not submit sensitive medical information through general website contact forms or ordinary text messages.

2. How We Use Your Information

We may use your information to:

• Respond to questions and requests.
• Schedule, confirm, and manage appointments.
• Provide information about our services.
• Send appointment reminders and other transactional messages.
• Send marketing and promotional messages when you have provided the appropriate consent.
• Communicate about services you have requested.
• Improve our website and customer experience.
• Maintain business records and comply with legal obligations.
• Protect our business, clients, and website from fraud or misuse.

3. Text Message Communications

Naples Beauty Co may offer text messages relating to appointments, services, account notifications, and marketing promotions.

Transactional Messages

If you provide your telephone number and give the applicable consent, we may send transactional messages, including appointment reminders, appointment confirmations, and notifications related to services you have requested.

Marketing and Promotional Messages

If you separately opt in to receive marketing messages, we may send promotional offers, discounts, announcements, and new service or product updates.

Marketing consent is optional and is not a condition of purchasing services.

Message Frequency and Rates

Message frequency varies. Message and data rates may apply, depending on your wireless plan.

Opting Out

You may opt out of text messages at any time by replying STOP. After opting out, you will no longer receive messages through the applicable messaging program unless you subsequently opt in again.

For assistance, reply HELP or contact us using the information provided in this policy.

Mobile Information Privacy

No mobile information, including text messaging opt-in data and consent, will be shared with third parties or affiliates for their own marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with third parties, excluding aggregators and providers of the text messaging services necessary to deliver our messages.

We may share information with service providers that assist us with appointment scheduling, website operations, customer communications, and text message delivery, as necessary to provide services on our behalf. These providers are not authorized to use SMS opt-in data or consent for their own marketing or promotional purposes.

4. How We Share Information

We do not sell your personal information.

We may disclose information when reasonably necessary to:

• Service providers who help operate our website, scheduling systems, communications platforms, and business operations.
• Professional advisers, when appropriate.
• Government authorities or other parties when required by law or necessary to protect legal rights and safety.
• Other parties when you have authorized the disclosure.

We take reasonable steps to ensure that information is handled appropriately by service providers.

We do not authorize third parties to use your text messaging opt-in data or consent for their own marketing or promotional purposes.

Mobile information and SMS consent are not shared with third parties or affiliates for their own marketing or promotional purposes.

5. Cookies and Website Technologies

Our website may use cookies or similar technologies to support website functionality, understand website traffic, and improve the user experience.

You may be able to manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

6. Data Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain information for as long as reasonably necessary for the purposes described in this policy, subject to applicable legal, regulatory, record-keeping, and professional requirements.

7. Your Privacy Choices

Depending on applicable law, you may have the right to request access to, correction of, or deletion of certain personal information.

You may also withdraw consent for optional marketing communications or unsubscribe from marketing emails using the instructions included in those communications.

You may opt out of text messages at any time by replying STOP. For help with text messages, reply HELP.

To submit a privacy request, please contact us using the information below.

8. Third-Party Websites and Services

Our website may contain links to third-party websites or use third-party services. We are not responsible for the privacy practices of websites or services we do not control.

We encourage you to review their privacy policies before providing information.

9. Children's Privacy

Our website and marketing communications are not directed toward children under 13. We do not knowingly collect personal information online from children under 13 without legally required authorization.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, or applicable legal requirements.

Updates will be posted on this page with a revised effective date.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Naples Beauty Co
1333 3rd Avenue South, Suite 307, Room 12
Naples, Florida 34102
Phone: (239) 778-4048
Email: candice@naplesbeautyco.com